About Us
Brand Voice and Visibility
We help coaches, consultants and change agents create an effective brand, website and online profile.
We cry (literally) when we see and hear of phenomenal coaches, consultants, and change agents doing great work that is not consistently represented in their online brand. While word of mouth and repeat clients can be some of the most powerful sources of incoming business, an online presence that wraps the magic around what you do still helps. Plus, if you get the SEO right in your initial set-up (which we’ll help you do), then you can also help those who don’t know you yet find you. Cool new clients to serve? Yup! We thought that might spark your interest.
Brand Identity
This is the simple first step. You answer a set of creative questions, and we then interpret a draft brand identity (essence) for your review and sign off. This covers your logo or name stamp, your colour palette, fonts, brand essence, and an example of your brand in application (mocked up on a website).
Once you are happy with your brand identity, we then help you build-out your communications collateral and a website that aligns with your new, shiny look.
Website Creation
We build your website on Squarespace and ensure you have full ownership of the set-up, URL and hosting - so going forward, there is no need to come back to us unless you want to. We like that too. Basically, you’ll get a new website with 5-6 pages of web copy that you can edit and build on as you choose. Squarespace allows for the creation of subscriber lists, so you can start (or continue) to build your community and communicate as needed through the email campaigns function. We can walk you through the set-up.
Social Presence
The final steps are to ensure your brand identity is mirrored across your social pages. We’ll create all the starter kit you need to make this possible, and help you to get set up to continue your work ‘on brand’.